A well-structured and transparent design process ensures a seamless experience and a final product that strengthens your brand. Below is an overview of how I approach each project to deliver impactful and strategic designs.
Once you provide your design brief and mood board, I begin by deeply understanding your vision. This includes researching your brand's challenges, industry trends, competitors, and target audience to ensure a solid foundation for the design process.
Next, I engage in a structured brainstorming session, generating a broad range of ideas without limitation. From there, I refine the most promising concepts, identifying key directions to explore further.
I select three standout concepts and develop multiple iterations, refining and evolving them through sketching and digital design. This stage ensures that each concept is thoughtfully crafted before moving forward.
Once the designs are ready, I create realistic mock-ups to showcase how they will appear in real-world applications. I also prepare a comprehensive presentation detailing the design choices and the strategic thinking behind them.
Your feedback is crucial in refining the final design. Based on your input, I make necessary adjustments, ensuring that the design fully aligns with your vision. If significant revisions are needed, I provide an updated presentation for clarity. Once finalized, I prepare any additional materials, such as brand guidelines or packaging assets, ensuring everything is ready for launch.
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